Departamento Gestión Empresarial

Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising

2026-04-24T21:00:35Z

Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising Castro González, Pilar; Tuncay Zayer, Linda; McGrawth, Mary Ann Purpose Conversations surrounding gender are sweeping the globe as the voices and lived experiences of people are being heard and shared at unprecedented rates. Discourses about gender in advertising are embedded in cultural narratives and legitimatized by a broad system of institutional structures and actors, at both macro and micro/consumer levels. This study aims to explore how consumers (one type of institutional actor) engage in legitimizing/delegitimizing messages of gender in the marketplace. Design/methodology/approach This research draws on a qualitative approach, specifically the use of in-depth interviews with men across three global contexts. Findings This research identifies the ways in which men engage in (de)legitimizing messages of masculinity in advertising such as reiteration, reframing, ascribing to alternate logics and prioritizing personal norms. Research limitations/implications Across three contexts, this research theorizes the (de)legitimization of gender ideals in advertising and situates consumer narratives within broader institutional forces, providing a holistic understanding of the phenomenon. Practical implications Understanding the ways in which individuals either accept or reject gendered ideals in media aids advertising and marketing professionals in tailoring messages that resonate with audiences. Social implications Understanding how individuals negotiate their gender and the messages they deem as legitimate are crucial to understanding gender issues related to consumer welfare and public policy. Originality/value While research has examined advertising practitioners’ views regarding gender from an institutional perspective, research on how consumers construct and maintain the legitimacy of gendered messages in the marketplace is scarce. This research theorizes and illustrates the (de)legitimization of gender ideals across three contexts.

Workplace tele pressure and innovative work performance. A moderation mediation study through work-family conflicts and job burnout

2026-04-16T21:00:15Z

Workplace tele pressure and innovative work performance. A moderation mediation study through work-family conflicts and job burnout Aman-Ullah, Attia; Aziz, Azelin; Ariza–Montes, Antonio; Han, Heesup Purpose – This study explores the impact of workplace tele pressure on innovative work performance. The study also tests the mediating effect of the work-family conflict and the moderating influence of job burnout between the work-family conflict and innovative work performance. Design/methodology/approach – Data for the present study were collected through structured questionnaires from 285 employees working in the public and private sector universities. Data were analysed through SPSS and Smart-PLS. Findings – Results confirmed the relationship between workplace tele pressure and innovative work performance, the mediating effect of work-family conflict between workplace tele pressure and innovative work performance and the moderating influence of job burnout between work-family conflicts and innovative work performance. Originality/value – This study model is supported by the job demands-control model and effort-recovery theory, which is being tested for the first time to support the relationship between workplace tele pressure and innovative work performance. Further, the model “workplace tele pressure → work-family conflicts → job burnout→innovative work performance” was developed and tested for the first time to study the technologybased pressure in the education sector. Keywords Workplace tele pressure, Work-family conflicts, Job burnout, Innovative work performance, Job demands-resource theory, Effort-recovery theory; Se trata de la versión aceptada del artículo. Se puede consultar la versión final en https://doi.org/10.1108/EJIM-07-2023-0539

Competitiveness in university research and its impact on professors’ mental health: an exploratory analysis of demands and resources

2026-04-16T21:00:18Z

Competitiveness in university research and its impact on professors’ mental health: an exploratory analysis of demands and resources Rey-Tienda, Sierra; Ariza–Montes, Antonio; Leal Rodríguez, Antonio Luis The adoption of a highly competitive university model that emphasizes excellence and national accreditation has induced substantial transformations and systemic pressures on Spanish academics. When engaged in teaching, research, and managerial roles, university professors face challenges that adversely affect their mental health. This research explores this topic further by adopting the job demands–resources theoretical framework to analyse the relationships between role stress (RS), social support (SS), and mental health (MH), including work engagement (WE) as a mediator construct. The empirical study, conducted through surveys, administered a questionnaire to 340 Spanish academics in the field of social sciences. Using partial least squares (PLS) and necessary condition analysis (NCA), the study validates the hypothesized relationships, demonstrating the strong and direct impact of job demands and resources on the mental health of university academics. The results indicate that RS had a relationship of necessity and a negative correlation with MH through WE. In contrast, SS had a direct positive effect on MH both independently and through the mediation of WE. Finally, WE revealed not only a relationship of necessity but also a direct positive impact on MH. This paper contributes valuable insights that have the potential to shape policies and interventions aimed at fostering a healthier, less competitive, and more supportive academic environment.

The importance of socio-demographic factors on food literacy in disadvantaged communities

2026-04-13T21:00:09Z

The importance of socio-demographic factors on food literacy in disadvantaged communities Araque-Padilla, Rafael A.; Montero-Simo, Maria Jose Introduction: Food literacy, the ability to make informed food choices supporting health and sustainability, plays a critical role in addressing malnutrition and food insecurity, especially in disadvantaged communities. Despite its importance, much of the existing research has focused on developed countries, leaving gaps in understanding food literacy in low-income contexts. This study examines food literacy in a disadvantaged community in western Honduras, specifically analyzing how socio-demographic factors influence food-related behaviors. Methods: We assessed food literacy levels in 400 predominantly female-headed households in a disadvantaged community in western Honduras. Using a locally adapted food literacy assessment, four dimensions were evaluated: Planning and Management, Selecting, Preparing, and Eating food. Results: The results revealed a moderately high overall food literacy level (average score: 82.73/114), but with significant variations across dimensions. The lowest scores were observed in Planning (66.24%) and Selecting (59.2%), indicating challenges in meal planning and choosing healthy foods. Food preparation skills were notably high, suggesting resilience despite limited resources. Sociodemographic factors such as age, income, education, and location significantly influenced food literacy. Older adults (50+) scored significantly lower than younger groups (ANOVA, p < 0.05), as did individuals with lower income levels and those residing in rural areas or small municipalities (p = 0.000 for both). Higher levels of education correlated with better food literacy, particularly in Planning (p = 0.00) and Selecting food (p < 0.05). Discussion: The findings highlight the importance of addressing socio-economic factors such as education, income, and infrastructure to improve food literacy in disadvantaged communities. Education emerged as a key determinant of food literacy, especially in meal planning and food selection. Interventions should be designed to address these gaps, with a particular focus on older adults and rural populations. However, to achieve meaningful progress, policies that improve income levels and enhance infrastructure connecting rural and urban areas are essential. Integrating food literacy education into community programs is crucial to fostering healthier food practices.