Comunicación de la ciencia y la tecnología en las universidades ecuatorianas: estudio preliminar del impacto y percepción entre la población universitaria / Communication of science and technology in universities of Ecuador.

Abstract

This piece of research is a preliminary study and contextualization of the dissemination of science and technology through social networks in Ecuadorian universities and sets up the first results of the doctoral thesis of the lead author. Specifically, this study focuses on the institutions of Pichincha-Ecuador. In February 2016, an online survey was developed, with a sample of 50 students of each of the selected universities to define a state of the art to identify and assess college digital media the student population uses most for information. Once that survey was conducted, we proceeded to the analysis of the publications of Facebook, the most used social network by students in that period. The purpose is to identify models of disseminating science used by universities to select effective communication practices in digital media.