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La marque Abrams: une approche de la strategie de marque pour les fictions

dc.contributor.authorLozano Delmar, Javier 
dc.date.accessioned2019-02-04T15:13:59Z
dc.date.available2019-02-04T15:13:59Z
dc.date.issued2013
dc.identifier.urihttp://hdl.handle.net/20.500.12412/386
dc.language.isofraes
dc.publisherArmand Colines
dc.relation.ispartofseriesLa strategie de marque dans laudiovisueles
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.titleLa marque Abrams: une approche de la strategie de marque pour les fictionses
dc.typebookPartes
dc.page.initial57es
dc.page.final71es
dc.rights.accessRightsopenAccesses


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Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internacional