La marque Abrams: une approche de la strategie de marque pour les fictions
| dc.contributor.author | Lozano Delmar, Javier | |
| dc.date.accessioned | 2019-02-04T15:13:59Z | |
| dc.date.available | 2019-02-04T15:13:59Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12412/386 | |
| dc.language.iso | fra | es |
| dc.publisher | Armand Colin | es |
| dc.relation.ispartofseries | La strategie de marque dans laudiovisuel | es |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.title | La marque Abrams: une approche de la strategie de marque pour les fictions | es |
| dc.type | bookPart | es |
| dc.page.initial | 57 | es |
| dc.page.final | 71 | es |
| dc.rights.accessRights | openAccess | es |
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Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internacional