| dc.contributor.author | García Jurado, Alejandro | |
| dc.contributor.author | Torres Jiménez, Mercedes | |
| dc.contributor.author | Leal Rodríguez, Antonio Luis | |
| dc.contributor.author | Castro González, Pilar | |
| dc.date.accessioned | 2024-02-08T09:09:23Z | |
| dc.date.available | 2024-02-08T09:09:23Z | |
| dc.date.issued | 2021 | |
| dc.identifier.citation | García-Jurado, A., Torres-Jiménez, M., Leal Rodríguez, A.L. y Castro-González, P. (2021). Does gamification engage users in online shopping?. Electronic Commerce Research and Applications, 48, 101076. | es |
| dc.identifier.issn | 1567-4223 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12412/5093 | |
| dc.description.abstract | Since prior research has shown that engagement might exert positive effects on value creation and
continuous purchase intention, this study aims to examine the influence of gamification on user
engagement in e-commerce. An online consumer panel was used to collect data from 253 Spanish
Amazon users. A Principal Component Analysis is performed in first place to validate the scale through
an exploratory analysis. Subsequently, partial least squares structural equation modeling calculations are
also performed to test the research model and hypotheses. This study found that gamification has direct
effects on user engagement in e-commerce. Besides, the User Engagement Scale (UES) is presented as a
valid and reliable instrument for measuring engagement in Spanish e-commerce. This research
investigated and verified a five-factor structure of the UES, however a reduction in its factors is
recommended. Additionally, four key factors through which gamification exerts a direct influence were
identified. Finally, specific marketing actions are proposed for application in e-commerce. | es |
| dc.description.abstract | Es la versión enviada del artículo. Se puede consultar la versión final en https://doi.org/10.1016/j.elerap.2021.101076 | es |
| dc.language.iso | eng | es |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | |
| dc.title | Does gamification engage users in online shopping? | es |
| dc.type | article | es |
| dc.identifier.doi | 10.1016/j.elerap.2021.101076 | |
| dc.journal.title | Electronic Commerce Research and Applications | es |
| dc.rights.accessRights | openAccess | es |
| dc.subject.keyword | Gamification | es |
| dc.subject.keyword | Engagement | es |
| dc.subject.keyword | E-commerce | es |
| dc.subject.keyword | UES | es |
| dc.volume.number | 148 | es |
