The Olive Grove Landscape as a Tourist Resource in Andalucía: Oleotourism

Abstract

Andalucía, located in the southern region of Spain, is the world’s largest producer of olive oil. It is home to over 70 million olive trees, which shape the distinctive landscape of the olive groves typical of the Mediterranean Basin. This research focuses on analyzing the olive grove landscape and the rich culture associated with the olive tree as a tourist activity known as oleotourism. This form of tourism would attract an increased number of tourists and generate funds for the preservation of the olive tree heritage if UNESCO declared it a World Heritage Site, similar to other cultural landscapes. Furthermore, it would help diversify the region’s tourism industry, which has traditionally focused on sun and beach tourism. This study is a continuation of previous research initiated by the authors in 2017. It is observed that the profile of oleotourists before and after the COVID-19 pandemic has not varied significantly, although there has been an increase in the number of people engaging in this type of tourism, as evidenced by the results obtained with the SARIMA model. The SARIMA model is used for forecasting and analyzing time series data. These findings indicate that investing in this tourism activity would be profitable for local residents, making it a sustainable form of tourism that is compatible with the environment and the local community.