Media Influence on the Perceived Safety of Dietary Supplements for Children: A Content Analysis of Spanish News Outlets

Abstract

Background/Objectives: The influence of media on the public opinion, especially regarding health topics, is profound. This study investigates how Spanish media may reinforce a positive image of dietary supplements for children, potentially leading to harmful health attitudes and behaviors. Methods: The researchers conducted a quantitative content analysis of 912 news articles from Spanish media outlets discussing dietary supplements for children between 2015 and 2021. They used a frequency analysis and a proportion comparison to analyze variables such as the reach of news, tone of news, mentions of health professional consultation, association with natural products, media specialization, intertextuality, and headline mentions. Results: The study found a 60% increase in publications discussing dietary supplements for children during the study period. The content analysis indicates that these articles predominantly present dietary supplements in a positive light, often without robust scientific evidence. Furthermore, many do not emphasize the need for medical consultation, which may contribute to unsupervised consumption, particularly among minors. This highlights the critical importance of professional guidance when considering dietary supplements for children. Additionally, the frequent emphasis on the “natural” attributes of these products raises concerns regarding consumer perceptions and potential safety risks. Conclusions: The study reveals a problem regarding the portrayal of dietary supplements for children in Spanish media. The overly optimistic image, lack of scientific basis, and failure to recommend medical supervision may contribute to unsupervised consumption among minors, risking their health due to misinformed decisions influenced by media portrayal.