Strategies for counter advertising campaigns to reduce women tobacco prevalence: insights from commercial marketing through the smoking perceived value concept
| dc.contributor.author | Montero Simó, María José | |
| dc.contributor.author | Araque Padilla, Rafael Ángel | |
| dc.contributor.author | Polo Peña, Ana Isabel | |
| dc.contributor.author | Rey Pino, Juan Miguel | |
| dc.date.accessioned | 2019-02-04T15:16:16Z | |
| dc.date.available | 2019-02-04T15:16:16Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12412/862 | |
| dc.language.iso | spa | es |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.title | Strategies for counter advertising campaigns to reduce women tobacco prevalence: insights from commercial marketing through the smoking perceived value concept | es |
| dc.type | conferenceObject | es |
| dc.identifier.conferenceObject | 16th International Congress On Public And Nonprofit Marketing | es |
| dc.rights.accessRights | openAccess | es |
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