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Validación de la escala de engagement y efectos de la gamificación en el e-commerce español

dc.contributor.authorGarcía Jurado, Alejandro
dc.contributor.authorTorres Jiménez, Mercedes 
dc.contributor.authorCastro González, Pilar 
dc.contributor.authorLeal Rodríguez, Antonio Luis
dc.date.accessioned2019-02-04T15:16:37Z
dc.date.available2019-02-04T15:16:37Z
dc.date.issued2017
dc.identifier.urihttp://hdl.handle.net/20.500.12412/996
dc.language.isospaes
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.titleValidación de la escala de engagement y efectos de la gamificación en el e-commerce españoles
dc.typeconferenceObjectes
dc.identifier.conferenceObjectXXIX Congreso Internacional De Marketing Aemark 2017es
dc.rights.accessRightsopenAccesses


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Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internacional